Taking advantage of radioadvertising is a key strategy to get yourbusiness in front of this demographic. 52% of listeners stated their favorite personality influences their opinion. Radio DJs and personalities have built trust with their audience. How RadioAdvertising can boostyourbusiness. Radio has a broader reach now than ever before. Thanks to smart devices and radio apps, people can—and do—take radio with them everywhere. Radioadvertising allows messages to be tailored and localized to each targeted audience. Advertisers can direct their message to specific demographics, psychographics, geographic areas, and around events and genres in a market. Radio isn’t just for car rides anymore. Radio is on your phone, computer and TV. Contractor 20/20 knows the science behind creating attention-grabbing radioads that increase website traffic and boost the effectiveness of your paid search ad placement. The radio is an ideal medium for brand building. Repetition is key to increasing brand awareness, and because radio is so affordable, you can air your ads multiple times without breaking your budget. RadioAdvertising Best Practices for Small Businesses. Radioadvertising is a powerful medium to reach your target audience.