During the MDAShamrocks campaign, retailers offer customers the option to round up their purchase or donate $1, $5, or more at checkout. Customers who donate can write their names on the iconic paper Shamrock pin-ups displayed in stores, showing support for MDA’s mission. “The MDAShamrockprogram is asimple yet impactful way for people to contribute critical dollars to help MDA families maintain their independence, face the challenges that living with muscle disease brings and live the best possible lives... Within this period asimple pin-up in the shape of a shamrock has flourished to raise in excess of $343 million for the flagship organization of advocacy to treat neuromuscular disease. The campaign began as a grassroots initiative in Southwest Michigan. Dwayne sporting his MDAShamrocks t-shirt and limited edition A2000 1786 ShamrockMDA glove.Sometimes it is something simple that makes the biggestimpact. MDA Opens Its 40th Annual ‘Shamrocks’ Fundraising Campaign.Stores will display the shamrocks in a show of support for the more than 300,000 people in the U.S. living with neuromuscular disorders. Donations to the #Shamrocks40 campaign can also be made online. The Muscular Dystrophy Association (MDA) today launched the nation’s largest St. Patrick’s fundraising program, the 38th annual MDAShamrocks campaign. Over the past 35 years, the MDAShamrocksprogram has raised more than $300 million to support MDA research and services. The MDAShamrocksprogram started in 1982 in Grand Rapids, Mich., and was elevated to a national program a year later. Every year, the program has received record results with more than $20 million raised in each of the last two years. In 2012, $23 million was raised nationwide.
