PandoraRadioadvertising now offers some inventory in Podcasts, which provides an excellent opportunity for 2020 advertising strategy. According to Edison Research, this year, “some 160 million people stream audio weekly, up from 44 million in 2010”. This advanced level of audience targeting creates powerful advertising opportunities well beyond the capabilities of AM/FM radio and satellite. Ready to find out howPandora can help yourbrand? It allows brands to connect with their audience through a mix of audio, visual, and video ads. For anyone who is unfamiliar with howPandora works, it’s actually very cool. You “seed” a radio station by starting with one song or one artist. From there, Pandorapresents you with new songs that are in some way related to the original song. The first in-car ads will be either 15- or 30-second spots, with 1-2 spots airing in each 20-30 minute session. They’ve been brought on to help pitch Pandora’s new audio ads. Onlineradioadvertising, be it in the form of in-stream audio or display ads alongside a player, has yet to really take off. Pandora is free personalized internet radio. Simply enter a favorite artist, track, comedian or genre, and Pandora will create a personalized station that plays their music and more like it.
