An ad is counted as viewable if at least 50% of its area is visible for at least 1 second for display ads, or at least 2 seconds for video ads. It can help you understand how often your ad... 1 day ago · What Is AdViewability and Why Does It Directly Affect Your CPM? Adviewability measures whether an ad was actuallyseen by a user, not merely served to a page. Under the IAB/MRC standard, a display ad is “viewable” when at least 50% of its pixels appear on-screen for at least one continuous second. Higher viewability rates signal inventory quality to demand-side buyers, driving stronger ... Guarantee quality attention on your ads on all screens and devices with viewability measurement solutions from Integral Ad Science. Dec 23, 2025 · Yes, adviewability is a core KPI for both publishers and advertisers because it measures whether impressions had a real chance to be seen. It directly influences CPMs, campaign performance, and demand quality. Feb 27, 2026 · To maximize your revenue, there are some changes you can implement to your ad inventory to increase the viewability of your digital advertising units. If your ad revenue has been affected by poor viewability, making these changes won’t reverse that impact overnight. To successfully reach consumers, ads need to be seen — otherwise, ad spend is wasted. DV’s technology measures whether an ad has an opportunity to be seen, and therefore has an impact. Sep 22, 2025 · Long sessions don't guarantee strong adviewability. Learn how misleading layouts, weak setups, and flawed assumptions are holding back your ad revenue.
