In this articleHowMuchDoPodcastAdsCost?HowDoesPodcastAdvertising Work?HowMuchDoPodcastAdsCost? It’s a great time to be in podcasting! Here’s a general breakdown: Pre-roll (before the episode starts): $15–$25 CPM. Mid-roll (in the middle, most valuable): $25–$50+ CPM. Post-roll (after the episode ends): $10–$20 CPM. Direct response: marketing or advertising that can be measured and tracked—for podcasts it is typically a URL or offers code. CPM rate: an ad expense measurement of the “cost per mille” (or per thousand) listens of a podcast. Podcast CPMs in the U.S. generally range from the high teens to around $50, depending on ad format, show size, and audience niche. Host-read mid-roll ads on top-100 podcastscost $35–$50 CPM. With programmatic audio, businesses can establish a special connection with the audience. An ad on a podcast is usually short audio the placement of which is similar to a video. CPMs for 30‑second ads range from $18 to $50, depending on audience size, host popularity, and ad placement. What ad formats are available? With AudioGo, launching podcastads is simple.
