Nov 19, 2025 · The 60% year-over-year increase in general-market advertisers using homescreen placements reflects broader shifts in how brands approach televisionadvertising. Nov 18, 2025 · This new LG Ad Solutions report reveals why the HomeScreen has become the front page of the living room and the most valuable real estate in ConnectedTV. Discover how brands are capturing attention before the content even starts — and turning those first impressions into lasting outcomes. Jan 20, 2026 · This research sets the stage for a closer look at the Smart TVHomeScreen and the new creative approaches emerging there, where discovery, relevance, and interaction are redefining how brands connect with viewers. Mar 17, 2026 · Our CTVHomeScreen format places brand creative on the first screen viewers see when they power on their smart TV. Audiences are actively deciding what to watch, which makes it one of the highest-attention moments in the streaming experience. With enhanced reach and targeting capabilities, the channel offers brands the chance to connect with specific demographic and audience segments based on their viewing patterns, demographic profiles and declared interests.
