33 million radio listeners. SiriusXM is the best, most cost effective way to target business owners. Explore SiriusXMads to connect with engaged listeners across platforms. Leverage focused audio advertising to boost brand awareness and reach your audience. Whether it’s new hip-hop and classic comedy or ‘90s jams and sports podcasts, everything you want to hear lives here at SiriusXM. SIRIUSXMADVERTISING FAQs SiriusXMSatelliteRadio has over 72 million listeners!Discover thepowerofSIRIUSXM! Satelliteradio’s ad-free music channels and exclusive content (like podcasts or live shows) create a captive audience. Listeners are 45% more likely to recall SiriusXMads compared to traditional radio, making it a high-impact platform for brand campaigns. Where does SiriusXM play? SiriusXM plays in North American audio entertainment with a strong emphasis on in-car listening. Its main arenas are paid satelliteradio subscriptions, streaming audio, podcasts, audio advertising, and selected connected vehicle services. Advertising on XMRadio offers several advantages, including reaching a diverse range of listeners, targeting specific demographics, leveraging thepowerof audio advertising, and maximizing brand exposure through cross-promotion. The satelliteradio provider SiriusXM said on Monday that it would acquire the music streaming service Pandora Media for $3.5 billion, in a bid to corral listeners who don’t want to pay for premium channels.