Hispanics are the MOST POWERFUL CONSUMER GROWTH ENGINE today, re-shaping almost every facet of life. marketers, the emergence of Hispanics into the American mainstream as a powerful and positive force of change is the. The divergence between Hispanic media and the broader TV market is accelerating at the very moment that Univision, the largest Spanish-language broadcaster intheUS, is preparing to pitch a $1bn initial public offering to investors. Univision Communications Inc., the leading media company serving Hispanic America, and Subway Restaurants announced a new partnership, including six integrations of Subway products and restaurants into Televisa’s hit telenovela, “Qué Pobres Tan Ricos” (Poor, But Rich). RELATED: Univision plans ad-supported streaming service launch in 2021: report. PrendeTV will launch with more than 30 channels and 10,000 hours of video-on-demand programming. Boutique Univision, a shopping portal on Univision.com that will start Thursday, will feature a variety of products from HSN directed at Hispanics. “We’re trying to create a beautiful storefront that’s inviting and that welcomes the shoppers in,” Ms. Univision’s advertising rates are competitive intheHispanicmarket due to its extensive reach and strong viewership among Hispanic communities. Prior to that role Valentino logged stints at both ESPN and Yahoo. Business Insider caught up with the sales executive to talk about her new gig and the state of the ad business. Mike Shields: What don't people realize about the media habits of theUSHispanic audience? In radio, Univisionreaches 73% of the Hispanicmarket through 73 stations—compare this to their nearest competitor, Spanish Broadcasting System who has only 15 radio stations. Univision is also the number one player inthe Spanish-language online market...
