Feb 10, 2025 · "Steam does not support paid ads or referral/affiliate revenue from showing ads for other games and/or products or services. If your game's revenue relies on advertising on other platforms,... Feb 11, 2025 · Valve is making a bold move to prevent the integration of intrusive ads in games on Steam, setting a clear boundary for developers. In recent years, Electronic Arts (EA) has shown an increasing desire to extract as much money as possible from gamers, using microtransactions and in-game purchases. Feb 11, 2025 · Valve has clarified its long-standing policy against games that rely on ad-based revenue models on Steam. This move reinforces Steam’s commitment to maintaining a quality gaming experience, banning practices like forced Steamads and ad-gated content common in mobile games. Feb 10, 2025 · Steam bans games with forced ads, ensuring players won't be interrupted with ads to keep playing. This includes ads that allow players to gain in-game currency. Any game that wants to be released on Steam will have to replace this monetisation method with something else. Feb 10, 2025 · Valve's latest documentation reiterates what kinds of ads are and aren't supported on Steam. This week, Valve is reminding developers that they are not allowed to use in-gameadvertising on Steam. Feb 11, 2025 · Leading video game company Valve has just reinforced its stance against in-gameadvertising, making it clear that any game requiring players to watch ads will not be allowed on its Steam platform. Does steam ban games with forced ads?Steam bans games with forced ads, ensuring players won't be interrupted with ads to keep playing. This includes ads that allow players to gain in-game currency. External Advertising: Developers are free to run ads outside of Steam to promote their games.
