Jan 17, 2025 · The six thematic research clusters illustrate the darkerside of SMI research, highlighting the potential risks, harms, and ethical dilemmas associated with influencer culture and digital marketing practices. Feb 25, 2025 · While their reach and impact are undeniable, a new study published in Psychology and Marketing from the University of Portsmouth highlights the psychological, social, and security risks associated with influencer culture, calling for stricter regulation. Apr 23, 2025 · Social media influencerscontrol significant market influence, but their impact comes with potentially harmful consequences for both consumers and brands, according to new research published in Psychology & Marketing. Feb 24, 2025 · Social mediainfluencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. SMIs have revolutionized marketing, shaping consumer behavior,... Oct 23, 2023 · Influencer collaborations have become a gamechanger for brands seeking to engage with wider audiences. Let's explore the inherent risks that brands and influencers need to navigate cautiously. Jan 7, 2026 · Discover thedarksideofinfluencermarketing nobody talks about. Learn the hidden risks, fake engagement issues, brand safety concerns, and how CelebFluence helps brands run safe, transparent, and result-driven influencer campaigns. Feb 26, 2025 · However, as influencer culture grows, so do concerns about its unintended consequences. The paper, published in Psychology and Marketing, warns that the power of influencers is creating a worrying consumer landscape.
