Click fraud is the number one problem, bar none, facing law firms that rely upon PPC advertising to generate leads. But before you can understand the problem, let’s first look at the evolution of marketing for law firms. May 12, 2025 · Legal firms' advertising strategies have expanded to embrace social media, but care must be taken to comply with the relevant Rules of Professional Conduct. Firms are responsible for ensuring compliance with the Rules by any entities acting with potential clients on their behalf. Jan 2, 2025 · While advertising is commonplace in most industries, the legal profession has unique ethical obligations that raise concerns about how lawyers promote their services. Jul 9, 2025 · Explore the professional standards that distinguish ethical attorney marketing from communications that could mislead or exploit potential clients. According to this Opinion, an attorney’s website is governed by rules regulating attorney print advertising and states that an attorney’s website is considered a “communication” and an “advertisement” but not a “solicitation” under the CRPC. Mar 14, 2025 · Learn how poor legal publicity can damage law firms through misleading claims, ethical violations & social media mistakes, plus strategies to market services properly.
