289What does advertising look like in an AI-driven world?Kipp and Kieran dive into the... TV, Fast Foods, and Childhood Obesity. Author(s): Shin-Yi Chou Inas R. "When time watching television is taken into account, the number of hours offast food advertising per week has no significant impact on... To examine fast-food advertising being shown when the highest numbers of children were viewing television, annual television audience data for 2009 were used. These data identified the peak viewing times for child audiences aged 5–12 years. This will turn advertising into a two-horse race between TV and digital, with TV maintaining a c.30% share of revenue and digital taking the remaining 55%. Going forward from 2021, things get a little more speculative, with two likely scenarios: Get Contagious’s stories in your inbox. Television did not lose thefuture. It lost its monopoly on attention. That is a very different thing. Revisiting Kearney’s 2012 report, Does Advertising Still Need Television?, as part of the conversation around TV’s 100th year, I’m struck by how relevant the question still feels. The result is mobile gaming app audiences are more attentive to what’s on the screen, including when they are exposed to advertising. This is why we see campaigns delivering twice the attention of standard mobile display ads. Brand and performance – the best of both worlds.
