Our fundraiser won't last long, and we need some help to reach our goal. Less than 2% of our readers donate, but if everyone who saw this message gave $2.75, we'd hit our goal in a few hours. The rare few who donate do so because Wikipedia provides them with useful knowledge. Let's bust some myths about TVadvertising. Our years in the industry have taught us four lessons all TVadvertisers should know. Audio matters more than you think. Eye-tracking studies show most people look away during commercials. But they're still listening. Cabletelevisionadvertising is generally less expensive than traditional broadcast televisionadvertising. CableTVadvertising is cheaper because you’re paying to reach a smaller audience. Our CEO Tim Vanderhook joined Beet.TV for a video interview at POSSIBLE to talk about a hard truth in TVadvertising: a meaningful share of impressions are reaching… no one. With the integration of TVision’s person-level attention data into Viant’s DSP, that’s starting to change. Discover thehiddentruthsabout online censorship in the UK and the implications on free speech. Explore the reality behind recent laws. I haven’t had cableTV in over a decade!