Apr 3, 2025 · We launched the Harvard Health Ad Watch series to highlight some benefits and problems with health product advertisements. We'll focus on the evidence behind the ads and show you how - and why - to view them with a skeptical eye. We systematically reviewed the research on patients’ and prescribers’ perceptions of, and self-reported behaviors prompted by, exposure to direct-to-consumer advertising (DTCA) 1 of prescriptiondrugs that occurs in the context of a clinical encounter. Sep 9, 2024 · The government has, in recent years, tried to ensure that prescription-drugadvertising gives a more accurate and easily understood picture of benefits and harms. But the results have been disappointing. Sep 15, 2024 · As scientific understanding has matured, and today’s drugs have alleviated suffering and even saved lives, a more nuanced approach is, of course, in order. Common sense and the sort of truth-in-advertising standard we apply in other sectors could be a suitable first step. Nov 14, 2024 · The new rules, which cover both TV and radio, instruct drugmakers to use simple, consumer-friendly language when describing their drugs, without medical jargon, distracting visuals or audio effects. Feb 27, 2026 · After nearly 30 years of giving pharmaceutical companies free rein to advertise prescription drugs directly to consumers, U.S. officials are now seeking to curb this practice. Feb 16, 2024 · Should drugadvertisements be allowed? Northeastern experts share their insights and opinions on the role and regulation of such ads.
