The Rise of Contextual Video Advertising on Streaming Platforms We weren’t able to create a summary for you. Refresh your page to try again. In-Video places brands inside the content, not in between it. With advanced contextual scene-by-scene targeting, this solution ensures that ad messages appear in the right moments and are fully aligned with the mood, sentiment and setting of the content. The use of OTT advertisingonstreaming services is relatively new but brands are already finding new and creative ways to introduce contextualvideoadvertising to these platforms. For example ads for pots pans and other cooking utensils could be presented to cooking show viewers. Out-streamvideo gets all the press – has in-streamvideo fallen out of favour with publishers and advertisers? Out-stream isn’t a format, it’s a business model. It’s simply an ad exchange with a spin on it. There is no attempt to bring any benefit to the user; it’s the worst kind of advertising. Jet-Stream Cloud, your broadcast grade streamingplatform.Real reach—a key metric for advertisers—has risen from 50% to 71% with contextualvideo. This shows that ads are reaching their intended audience more effectively when contextually aligned. Contextualvideoadvertising works best when ads match what people are watching, not who they are. By focusing on content, mood, and moment, brands can place videoads that feel natural and relevant. Streamingplatforms provide an excellent opportunity for contextual targeting, particularly in the realm of videoadvertising.
