Aug 22, 2024 · Following is a summary of 11 key marketing tools that small and growing businesses should consider when leveraging owned, earned and paid media: 1. An optimized smallbusiness website. Image Source First and foremost, build up your little corner of the internet. This can be a full, traditional website, a simple one-page landing spot that sells one product, or it can even be a social media page if you know that’s where your customers are. Google Ads are another great option to bring in website traffic from people who are already searching for what you offer. Be sure to keep tabs on which ones are performing the best for you so you can make informed decisions about future...See full list on blog.hubspot.comImage Source Again, we’re always trying to meet potential clients and customers where they are. It’s better to create qualit...See full list on blog.hubspot.comImage Source This is becoming ever more effective because people trust the social media influencers they follow to give them a trustworthy perspective in terms they understand. Influencers have a built-in audience ready to hear about what the world has to offer, and you benefit from open minds that are hearing your message like friends and family. ...See full list on blog.hubspot.comImage Source As mentioned above, running promotions on products or services can bring in both sales and marketing opportunities in the form of email signups, followers, shares, and likes. Everybody wants something, and most just want a quality product at a reasonable price. When you interact with positive reviews, it delights customers who take the time to mention you or find you online to leave comments. Remember that negative reviews are...See full list on blog.hubspot.comImage Source What you do offline is important, too. Every connection you make is an opportunity for collaboration, and there’s nothing more valuable than a supportive community. Inevitably, when you nail down the cycles and figure out how to best use them to your advantage, something will change. Google will update and suddenly all of your SEO will need to be re-optimized.
