The Surprising Benefits of Advertising on Cable TV Channels for Your Brand We weren’t able to create a summary for you. Refresh your page to try again. This article is your guide to cable TV advertising in the new era, spotlighting what still works, what’s getting better, and what to avoid. Most importantly, you'll gain clarity on when cable advertising makes sense for your brand and how to execute campaigns that deliver measurable business impact. This article is your guide to cable TV advertising in the new era, spotlighting what still works, what’s getting better, and what to avoid. Most importantly, you'll gain clarity on when cable advertising makes sense for your brand and how to execute campaigns that deliver measurable business impact. Cable TV has been around for seemingly forever, so while the answer to this question may seem obvious to most, we’re approaching an era where this may be a legitimate question that advertisers are asking. That’s because watching content through Connected TVis slowly becoming the new normal for many TV viewers. Cable TV has been around for seemingly forever, so while the answer to this question may seem obvious to most, we’re approaching an era where this may be a legitimate question that advertisers are asking. That’s because watching content through Connected TVis slowly becoming the new normal for many TV viewers. The meaning of SURPRISING is of a nature that excites surprise. How to use surprising in a sentence. The act of surprising or the condition of being surprised: Imagine my surprise on seeing you here. Something, such as an unexpected encounter, event, or gift, that surprises. He gave a quite surprising answer.