The Unseen Role of Radio in Shaping Consumer Buying Decisions We weren’t able to create a summary for you. Refresh your page to try again. Study background nd their influence on consumer purchase intentions remain largely scanty. Previous studies have reported the impacts of various media platforms on general consumer purchasing intentions and just a few have been on the differences in terms of the competitiveness of the media platforms influences on consumer pur 1.1. Study background nd their influence on consumer purchase intentions remain largely scanty. It provides background on increased competition in attracting consumers and the need to understand how different media platforms influence purchase decisions . The document discusses a study on the impacts of radio advertising on consumer purchase intentions. It provides background on increased competition in attracting consumers and the need to understand how different media platforms influence purchase decisions .
