Wikipedia is a free online encyclopedia, created and edited by volunteers around the world and hosted by the Wikimedia Foundation. Advertisers are drawn to the WorldCup for several reasons. Firstly, the tournament attracts massive viewership, with billions of people tuning in to watch the matches. This level of exposure can significantly boost brand visibility and reach. Topadvertisers and brands such as Puma, Coca-Cola, and Budweiser continue to advertise during worldwide soccer games. The viability of a WorldCup placement simply depends on your end-of-year goals. Billions of people watch FIFA’s WorldCup every four years, a tantalizing opportunity for advertisers who want to capitalize on the feel-good fervor of the world’s biggest sporting event. But this year, it’s a reputational minefield for some of the world’s biggest brands. Coca-Cola’s song has hit the top10 charts in 40 countries worldwide. That is a big step up from its effort in 2010, “Wavin’ Flag,” which was done in 24 versions and charted in 17 countries. “The WorldCup is universal. “The WorldCup is universal. Music is universal too,” said Joe Belliotti, director of global entertainment marketing at Coca-Cola.
