A data-driven study of global trends in ad spend, including details of marketing investments by user device, media channel, and ad distribution technology. Includes data for both online and offline spend. Are you following the 2023 advertisingtrends? Care to be en vogue? A new year just began, so naturally here come new trendsand customer habits along the way.1 Latest AdTrends You Need To Know. Have you read or have you wanted to read BreakthroughAdvertising? If so what are your thoughts? Generative AI is exploding with new algorithms, applications, and tools being released at breakneck speed. How do marketers make sense of the changes? Discover emerging AI trendsand where the trends fit in your marketing programs. Over 80% of ad spending in the US for technology and electronics (87.1%), retail (82.9%), and consumer packaged goods (80.2%) is directed toward digital media, according to EMARKETER’s August 2024 forecast. Ad Dynamo by Aleph shared Abel’s predictions on some of the trends that will impact the digitaladvertising space in 2023. Twitter to dominate ad spend. At the start of 2022, the Nigerian government reversed its seven-month ban on Twitter. Consumer Insights & Trends / 06.17.24.
