Jul 21, 2025 · Probiotic sodas and flavored drink powders aren’t just trendy—they represent a broader cultural embrace of healthier, customized beverages that fit seamlessly into daily life. Explore key trends shaping the beverage industry, from changing consumer preferences to the role of innovation and technology in navigating market challenges. By considering the individual and aggregate impact of these trends on the beverage industry, company leaders can avoid costly missteps and harness available opportunities. Jan 18, 2024 · This year’s Dry January might be an easier transition than in years past. Across the board, wellness beverages are on the rise. Boisson, the nonalcoholic beverage retailer with locations in NYC, LA, and SF, reported that the holiday season is now their busiest time of year. Apr 12, 2024 · As the nonalcoholic beverage market continues to evolve, the story of Boisson serves as a critical case study for entrepreneurs and businesses aiming to capitalize on trends. People are choosing drinks based on how they feel, what they’re doing and how they want to show up in a given moment—and every sip carries more intention than ever before. This year’s State of Beverages report reflects that evolution.
