Generate high-quality leads with targeted advertising that helps contractors and designers get discovered by homeowners actively hiring. The #1 listing in the Houzz pro directory is an organic, unpaid-for position and you can only accomplish this through Houzz Optimization. Our Houzz Optimization serviceshelp ...See full list on clientexpander.comTo be visible to your target clients each time they visit Houzz, your business must be in the #1 organic position earned through Houzz Optimization. Pro+ is effective in getting you higher on the list (as high as #2), but you will be visible at that spot only rarely. It is estimated that there are at least 25 such ranki...See full list on clientexpander.comThere is a “sponsored” label attached to all Pro+ listings. When potential clients are looking at Houzz’ Pro Directory, they are more likely to click on an organic listing that has been earned through credibility and goodwill rather than a sponsored/advertised listing. The word “sponsored” scares off many people off. Additionally, an optimized prof...See full list on clientexpander.comHouzz Optimization, as a lead generation tool, typically ranges between 5-20x more ROI than Pro+ advertising, primarily due to the consistent #1 position in the directory. In this above screenshot, you’ll see that 92% of all impressions over the past year were organic for this client of ours versus just 8% from their Pro+ advertising subscription. ...See full list on clientexpander.comHouzz Pro+ is a paid advertising service that Houzz offers. Pro+ prices vary based on your location, how many categories you want to be listed in, how many geographic regions you want to be listed in, and your negotiating power. Expect prices to start at $200-400/mo with a one year contract. They require 30 days notice to cancel your contract befor...See full list on clientexpander.comIf you are wondering what Houzz Pro+ offers that the free/organic profile doesn’t include, here are the benefits that it affords: 1. mentions in Houzz newsletters – although this tends to not be hot leads, as hot leads are instead looking at the directory listings 2. one can load videos to their projects, not just still images 3.
