EVERY YEAR, Advertising Europe brings together Advertising, Marketing and Creative professionals under one roof for a four day conference event, writes Brenda Juliet. It is a chance for those entering the industries to have firsthand insight and advice about breaking into said... Thisweek, I spoke at AdvertisingWeek Europe in London, attended by more than 200 advertisers and marketers. AdvertisingWeek kicked off with a funeral. The session stayed true to the theme with floral sprays, a casket, robed choir and the eulogists dressed in black. Ticketmaster's personalized AI slop ads are a glimpse at thefutureof social media advertising, a harbinger of system that Mark Zuckerberg described last week in a Meta earnings call. Thisfuture is one where AI is used both for ad targeting and for ad generation... Transform ads into memorable moments. The 3 M’s of Meaningful Advertising. 1.Mindset – Understand and reflect users’ real-time emotions and needs. 2.Moments – Target moments when users are open and relaxed (e.g., commuting, winding down). Online advertising is a marketplace most people never think about, but it runs continuously underneath nearly everything on the internet. Every time a page loads, an auction happens. Advertisers bid to show you something. Shop promotes Black Friday offers on mannequins strapped to DRONES.
