NBCUniversal’s culture-defining premium content ignites true fandom. Advertiser investments with this content deliver strong and engaging commercial experiences. Discover thepowerful halo effect of sponsorship with NBCU. NBCUreaches audiences at scale across our portfolio of premium content of 14 networks, 40+ digital properties, and 225 million adults reached monthly. We activate audiences with best-in-class solutions and technology including data & targeting, custom creative, digital partnerships... At CES, company unveils new capabilities for engagement and customization along with data showing thepowerof TV advertising. Additionally, NBCU+ Powered by Comcast will enable household addressability across VOD inventory from NBCUniversal’s networks delivered in partnership with Comcast Spotlight within Comcast’s service area, allowing advertisers to execute campaigns that are more relevant based on... NBCUniversal is taking a major step forward in making TV advertising work more like digital.But in the case ofNBCU's new initiative, the whole country will still see the same ads. The hope is that the right ads will be delivered during shows that reach a much more interested set of viewers. NBCU’s ad sales chief has dreamed up a future for the company that’s bigger than Google, but some say she needs a reality check. NBCU says nearly 60% of its advertising clients use audience-based buying to drive some activity, and that it has seen a 25% increase in the number of ad deals based on such techniques over the past year.
