By leveraging location-basedtechnology, geofencing allows event organizers and marketers to create virtual boundaries around specific geographic areas to deliver targeted content to users within those perimeters. Unlockevent planning success with geofencing! Discover the driving forces behind the booming market growth.Geofencing is a location-basedtechnology that leverages GPS, RFID, Wi-Fi, or cellular data to define virtual boundaries around a specific geographic area. Take Your GeofencingMarketing Strategy to the Next Level with Geofencing. Geofencing is a location-basedmarketing and tracking strategy that uses GPS, Wi-Fi, or cellular data to create virtual boundaries around specific physical areas. Learn howlocation-basedmarketing increases sales by 30%+ via geofencing, beacons and GPS. How to Make a GeofenceEventMarketing Strategy. Targeting Event Attendees with Location-Based Notifications. Implementing Geofencing in Cost-Effective Marketing Campaigns. Location-basedmarketing refers to the practice of using a consumer’s geographic location—determined via GPS, WiFi, Bluetooth, mobile-device sensors, beacon technology, or network data—to deliver relevant marketing messages, offers or experiences. That precise targeting is a result of location-basedmarketing. Using time and place data, businesses can respond to weather conditions, local events, and individual behavior patterns to serve customers the most fitting marketing material. Location-basedmarketing is a spectrum of technologies that connect physical presence to marketing actions. WiFi, geofencing, beacons, NFC, and presence analytics each serve different ranges, accuracy levels, and data depth requirements.