We can help your company use the NAD process to establish the advertising rules of the road for particular product lines. Not only have we have handled numerous NAD challenges, we have prevailed in the vast majority. See full list on venable.comSee full list on venable.comSee full list on venable.comVenable's work extends across all areas of advertisinglitigation. The federal Lanham Act grants businesses the right to sue competitors whose false ads and promotions damage their reputation or sales. Competitors may violate the Lanham Act through verbal or written statements that are likely to mislead consumers and influence their product or service choices. False advertising and deceptive marketing practices under the Lanham Act can lead to significant legal, financial, and reputational consequences for your business. Jul 24, 2023 · By engaging class action lawyers who specialize in this area, businesses can seek remedies for the damages incurred as a result of false advertising. The Lanham Act provides crucial protection for businesses against false advertising and unfair competition. Oct 17, 2025 · Attorneys help draft contracts addressing rights of publicity and intellectual property use to protect against future litigation. If litigation occurs, a media lawyer can serve as defense counsel during FTC investigations or enforcement actions involving deceptive or unfair advertising claims. Can a competitor sue a company for false advertising?Overlapping with the Federal Trade Commission (FTC) Act, it enables competitors to sue your company for false or misleading advertising that could harm their businesses. However, individual consumers must seek enforcement through the FTC or pursue claims under state consumer protection laws.Can a plaintiff recover profits from false advertising?Under Section 35 (a) of the Lanham Act (15 U.S.C. § 1117), plaintiffs may recover the profits your business earned due to the false advertising. Competitors can sue your company for the actual damages they suffered due to false advertising. Whether launching a national ad, running a global promotion, or responding to regulatory scrutiny, our attorneys provide strategic counsel to mitigate risk and protectyour brand’s reputation.
