Yet, Pandora delivers thepowerof audio advertising versus Digital Display advertising. Pandora also has video advertising capabilities that are pretty awesome, too. On PandoraRadio, you can quickly narrow down your target demographic. Real-Time targeting capabilities push Pandora to the top of the charts. There’s a good reason traditional broadcast radio is a valued part of most media plans year after year. It offers high reach, good targetability, and extraordinarily low costs compared to TV. Drivers of those vehicles that PandoraRadio is targeting with fewer ads will get more travel-specific ads, and that’s all. No payment is necessary if you drive one of them; Pandora Car Radio simply won’t play so many ads. Admittedly, there are some downsides to listening to Pandora in the car. PandoraRadio also offers a variety of advertising options, such as audio and video ads, as well as sponsored messages. They play audio ads during a listener’s music session, while video ads appear at the start of a session and at commercial breaks. This advanced level of audience targeting creates powerfuladvertising opportunities well beyond the capabilities of AM/FM radio and satellite. Ready to find out how Pandora can help your brand? How PandoraRadioAdvertising Will Work. The first in-car ads will be either 15- or 30-second spots, with 1-2 spots airing in each 20-30 minute session.
