Jan 27, 2026 · The Coca-Cola Company today announced the launch of its new global campaign for the FIFA WorldCup™, inviting fans worldwide to embrace the exhilarating emotional rollercoaster that only football's biggest stage can deliver. Jan 27, 2026 · Dive Brief: Coca-Cola unveiled its global campaign as official soft drink sponsor of the FIFA WorldCup, with ads that rework Van Halen’s “Jump” as an anthem for fan excitement, according to a press release. 1 day ago · The Coca-Cola Company has been involved in stadium advertising at every FIFA WorldCup since 1950. This year the brand has created a new Coca‑Cola Anthem for FIFA WorldCup 2026 – an update on Van Halen’s iconic song “Jump,” performed by J Balvin, Amber Mark, Steve Vai andTravis Barker. Coca-Cola continues its long tradition of pairing music with football’s biggest moments through a new anthem for the FIFA WorldCup 2026. Released via Real Thing Records, the track reimagines Jump with performances by J Balvin and Amber Mark, alongside musicians Steve Vai and Travis Barker. Blending the original song’s iconic synths and guitar energy with modern production, the updated ... The three films, content, partnerships and programme will all ladder up to the overarching platform. To follow ‘Bubbling Up’, ‘Uncanned Emotions’ is set for an April 2026 release; Islam says it will showcase Coca-Cola’s presence during major FIFA WorldCup moments, depicting fans’ emotions with a Coke in hand. Powerade today launched its big FIFA WorldCup 2026 campaign, a social-first “Power Your Fate” movement designed to capitalize on the massive socce... May 1, 2026 · Coca-Cola launched ‘All the Feels’, its global campaign for the Fifa WorldCup 2026, at the beginning of the year, positioning the brand around the emotional highs and lows of football fandom. By embracing the ride of every high and low, Coca‑Cola aims to refresh fans as they navigate the emotional rollercoaster of football's biggest event. Coca-Cola is to use the FA Cup final between Portsmouth and Chelsea on 15 May to launch the multimillion pound UK element of its global football WorldCupadvertisingcampaign.
