May 1, 2026 · WorldCup 2026 ads: Watch all the big brand spots released so far The Fifa WorldCup 2026 will bring football’s biggest tournament to the US, Canada and Mexico. From history to fan predictions to real-time engagement & global sports activation strategies. Nov 17, 2025 · adidas' WorldCup 2026 jersey reveal The short film arrives alongside adidas’ unveiling of new home jerseys for 22 national teams, including Argentina, Germany, Spain, Mexico, Japan, and Italy. The designs blend heritage with modernity, drawing from cultural icons, local landscapes, and legendary kits from past tournaments. May 5, 2026 · Discover the most successful FIFA WorldCup ad campaigns and learn how brands captured global attention and drove massive engagement. 1 day ago · Lay’s Lay’s is the Official Snack of FIFA WorldCup 2026 and the brand is using the position to run its “No Lay’s, No Game” campaign. The campaign includes several ads, as well as special fan access to celebrities to a WhatsApp group chat featuring Alexia Putellas, Lionel Messi, Sir David Beckham, Steve Carell and Thierry Henry who will be involved in a Watch Party. Later on, the brand will host fan zones and provide limited‑edition FIFA aprons for staff. Adidas has sponsored the FIFA World Cup since 1970. The German brand makes the official world cup match ball and is behind the kits of 22 different soccer fedeations.Who sponsors the FIFA World Cup?Adidas has sponsored the FIFA World Cup since 1970. The German brand makes the official world cup match ball and is behind the kits of 22 different soccer fedeations. Its first ad for the 2026 World Cup, "La Preparación Americana," starrs Lionel Messi, Lamine Yamal, and Florian Wirtz.Why do cities sponsor the World Cup?The World Cup is a cultural event rather than a simple sporting competition. From history to fan predictions to real-time engagement & global sports activation strategies. Nov 17, 2025 · adidas' WorldCup 2026 jersey reveal The short film arrives alongside adidas’ unveiling of new home jerseys for 22 national teams, including Argentina, Germany, Spain, Mexico, Japan, and Italy. The designs blend heritage with modernity, drawing from cultural icons, local landscapes, and legendary kits from past tournaments.
