Discover how online advertising with Google Ads can help grow yourbusiness.Connect with our AI-powered chat and learn how Google Ads can help yourbusiness. Try asking a question or selecting a conversation starter below. The choice between AdWordsExpress vs Google Ads depends on yourbusiness's needs and level of expertise. If you prefer a simple and straightforward approach with limited customization, AdWordsExpress might be suitable. How does AdWordsExpress work? The operation of AdWordsExpress is quite basic and can be summarized in a few steps: use a Google account to activate your AdWordsExpress account. If you’re considering using PPC, or pay-per-click, advertising for yourbusiness, you may already know that Google AdWords is one of the most effective paid methods for reaching customers. Google AdWordsExpress is a streamlined, albeit stripped-down, version of Google AdWords. According to Google, “AdWordsExpress is an advertising option for businesses that want to get started quickly. Both AdWords and AdWordsExpress are used for mobile ads, ads on Google Maps, and ads on Google Search. Both only charge you per actual click received. So Do I Use AdWords or AdWordsExpress? Here’s the breakdown/end-game WhatIs Google AdWordsExpress? AdWordsExpress is a form of pay-per-click advertising where your ad is only shown to people searching for your products and/or services. The process is simple; it only takes minutes to set up an ad and everything is managed for you.