What are AffinityAudiences and CustomAffinityAudiences? Check out my video about Google AdsAffinityAudiences and CustomAffinityAudiences, how they are... Difference Between AffinityAudiences and CustomAffinityAudiences. Why Should You Use AffinityAudienceAds. How to Build Your CustomAffinityAudience. Determining What Audience to Target. Google Ads’ customaffinityaudiences allow businesses to reach consumers in more meaningful and effective ways, giving them greater control over their campaigns and more precise targeting methods. Customaffinityaudiences are referenced left and right as the best targeting option for ad campaigns. Unfortunately, Google doesn’t support these anymore. They’ve rolled both customaffinity, and custom intent audiences into the customaudience option. Yes, Google Ads allows advertisers to create customaffinityaudiences using interests, URLs, locations, and apps to define specific lifestyle segments. Before CustomAffinityAudiences, there were AffinityAudiences, which placed audience targeting into pre-defined buckets based on interest category.Compared to other audience targeting methods, CustomAffinity targeting offers advertisers several unique advantages. Using customaffinityaudiences can ensure your Google Ads reach the right people at the right time. Learn how to set them up in this easy-to-follow guide. Unlike AffinityAudiences, CustomAffinityAudiences are set up by you.Branding – Setting your business apartfrom others (competitors) with the right audience.
