Connected TVHigh-Impact CTV advertising.Some of the main benefits include: Precision targeting: CTV enables TVadvertisers to take advantage of digital targeting and go beyond what’s possible with linear TV. ConnectedTV allows digitaladvertisers to broaden their platforms in a way that’s similar to how traditional televisionadvertisers have expanded their reach inthedigitalage. Inthedigitalage, the VPPA affects how broadcasters choose to sell connectedTV media and what they report back to buyers, said Ryan McConville, EVP of ad platforms and operations at NBCUniversal. But should advertisers believe the connectedTV hype? My answer may be surprising coming from a media and ad-tech vet. But I would say no -- at least not yet. There's simply no audience for advertisers on connectedTV. The partnership gives advertisers the ability to measure theimpactof streaming TVadvertisingin real-time — and optimize towards outcomes. How does CTV measurement work? Marketers currently use multiple technologies to measure how CTV campaigns perform. Just last year, digital media led the Indian advertising sector with Rs 40,685 crore, accounting for 44% of total ad spends. This visible shift, from traditional to digitaladvertising has resulted inthe dominance ofconnectedTV (CTV) advertising. Quora is a place to gain and share knowledge. It's a platform to ask questions and connect with people who contribute unique insights and quality answers. This empowers people to learn from each other and to better understand the world.
