Eighteen countries have hosted theWorldCup, most recently Qatar, who hosted the 2022 event. The 2026 tournament will be jointly hosted by Canada, Mexico, and the United States, which will give Mexico the distinction of being the first country to host games in three WorldCups. The first list includes the largest companies in the United States by revenue as of 2024, according to the Fortune 500 and Forbes rankings. And that's still more equal than the sport has ever been. MasterCard has not sponsoredtheWorldCup since 2006, when it discontinued its 16-year association with the tournament. On a more positive note for those brands forking out millions of pounds on sponsorship of the Brazil WorldCup, Coca-Cola, a sponsor since 1978... Coca-Cola is a sponsor of theWorldCup. Drinks giant Coca-Cola has agreed its biggest UK sponsorship deal by becoming Premier League football's seventh and final commercial partner. Glamour: TheWorldCup is a particularly awesome moment for women's sports. Why do you think we see so much energy across the globe with this tournament? How can brands like Nike help to keep that momentum around women’s sports going? FIFA, theworld’s soccer organizing body, pays $30,000 for the 732 players among 32 teams in the 2023 WorldCup. The amount rises to $60,000 for players on the 16 teams that advance out of group play.
