Another great aspect to GoogleAdwordsPayPerClick (PPC) Marketing is it’s accountability is unmatched. You can literally find out what click on what keyword led to what form submission on your site and then make better marketing decisions in the future based on that information. Payperclick – or PPC. PPCisa method of purchasing advertising within the search engines, where you pay for a person who clicks on your ad. Search engine results page – or SERP.GoogleAdwordsisa platform for payperclick advertising. GoogleAds is the most popular PPC platform, where your ads show up when users search for specific keywords. Other platforms like Facebook Ads and Instagram Ads allow businesses to run PPC campaigns targeting users based on demographics, interests, and behaviour. Why Is My GoogleAds Spend So Unpredictable. How the GoogleAds Auction Actually Works. What Decides Who Shows.How to optimize PPCads? How much does PPC cost on Google? Is $500 a month enough for GoogleAds? When it comes to marketing your towing business online, there’s no better choice than GoogleAdWords’ paid search, otherwise known as PayPerClick, (PPC). PPCisa marketing tool where advertisers bid against one another in an auction for keywords. Here’s How It Works.