In the ever-changing world of advertising, staying ahead of the curve is essential for localadvertising sellers who want to effectively reach their target audiences. One channel that has gained significant traction in recent years is Connected TV (CTV) advertising. How Does CTVAdvertising Help LocalBusinesses Reach Cord-Cutters? Cord-cutters and cord-nevers now watch most shows through streaming apps, so local TV schedules miss a growing slice of the community. CTVAdvertising: How LocalBusinesses Can Win the Streaming TV Game. Share on Facebook.WhyCTV Works for LocalBusinesses. Target viewers by zip code, ensuring your ad dollars reach only potential customers in your service area. The trend towards localCTV campaigns presenting local and timely messaging is fueled by a growing demand for tailored messaging. Research shows that 70% of consumers actually prefer ads that are personalized to their interests and locations. What Exactly is Targeted CTVAdvertising? Think of CTV as digital advertising’s smarter sibling. It delivers ads via streaming platforms like Hulu and Roku, but with a laser focus. Unlike traditional TV, CTV gives businesses control over who sees their ads, when, and why. Microsoft Ads allows your business to place video advertisements on these popular streaming channels. Unlike costly traditional TV, cTVadvertising through Microsoft Ads offers precise targeting, making it effective for localbusinesses to reach specific neighborhoods.
