Why Telemundo Advertising is a Game-Changer for Marketers in the US We weren’t able to create a summary for you. Refresh your page to try again. Despite all that disruption, TV advertisingis becoming more innovative and targeted as ad-supported viewing outshines ad-free viewing, and AI personalizes a full-funnel consumer journey. Oh, and that’s only the beginning… Acknowledging the importance of the fast-growing Spanish-speaking population intheUnitedStates, NBC agreed yesterday to buy the Telemundo Communications Group, the nation's second-largest Spanish-language broadcaster, for $1.98 billion. In a flat Hispanic television market, Comcast’s Telemundo is making gains while ad revenue is down at long-time industry leader Univision, according to new figures from Standard Media Index. “We believe inthe power of local news and information and that people’s desire for it is only strengthening,” statesTelemundo Station Group President Manuel Martínez. “The timing was right for us to carry that torch and build on what ZGS created in these 10 markets. The Telemundo vs Univision competition has been long-standing and also ever-changing. At one point, we were #TeamTelemundo and we’ll get into why. However, in recent years it seems Univision has finally straightened out their issues. Here’s what you need to know. Sebastian Tomich, svp, global advertising, marketing solutions at The New York Times, said expectations are bullish for the year to come. The company’ strategy is focused less on quantity and more on producing talent-driven hits that appeal to distinct demographics. Telemundoadvertising reaches 30.3M visitors across desktop and mobile web, in countries such as UnitedStates, Mexico, Colombia, Spain, Venezuela, Dominican Republic.
