How the World Cup 2018 Shattered Advertising Records We weren’t able to create a summary for you. Refresh your page to try again. Speaking of brands now, not everyone can afford the luxury of ignoring the numbers that the World Cup brings. In 2018 , FIFA published a report that stated there were about 3 billion searches related to the World Cup on YouTube that year. The materials were viewed by about 5 billion people. Speaking of brands now, not everyone can afford the luxury of ignoring the numbers that the World Cup brings. In 2018 , FIFA published a report that stated there were about 3 billion searches related to the World Cup on YouTube that year. The materials were viewed by about 5 billion people. It's the biggest sporting event in the world and rife with pitfalls and opportunities for brands. It's the biggest sporting event in the world and rife with pitfalls and opportunities for brands. Speaking of brands now, not everyone can afford the luxury of ignoring the numbers that the WorldCup brings. In 2018, FIFA published a report that stated there were about 3 billion searches related to the WorldCup on YouTube that year. The materials were viewed by about 5 billion people. It's the biggest sporting event in the world and rife with pitfalls and opportunities for brands. Aug 1, 2023 · Below, you’ll find out which brands ranked highest in audience-driven Media Impact Value™ and also gain insights on the “voices” that generated value for these sportswear WorldCup sponsors.
