We introduce LPE behavior, a relatively new concept, in the form of a multi-dimensional set of hierarchically-ordered dimensions. Aug 5, 2025 · The findings of this study show that the psychological and behavioral aspects of customerbrandengagement have distinctive effects on brandloyalty. Apr 5, 2025 · This study explores the role of personalization and artificial intelligence (AI) in fostering consumerengagement and enhancing brandloyalty. Customerengagement and brandloyalty are crucial aspects of modern marketing strategies. Engaged customers tend to be more loyal, leading to increased profitability and long-term business success. Apr 23, 2024 · All regions are experiencing a boom in social media adoption, and marketers are continuously seeking innovative approaches to grow their network of loyalcustomers through online brand communities. The present study aims to examine how social media marketing activities may lead to brandloyalty. Aug 8, 2025 · These firms exhibit strategic coherence between technological capability and customer-centric engagement design, resulting in enhanced loyalty, advocacy, and engagement. May 16, 2025 · Learn more about the latest innovations reshaping loyalty programmes in our report, New Concepts in Loyalty, to understand how brands drive stronger customer relationships, improve engagement, and future-proof their strategies in an increasingly competitive landscape.
