Today, we'll explore howtelevisionads have evolved and what thefuture holds, especially with the rise of ConnectedTV (CTV) advertising. ConnectedTVadvertising delivers commercials through internet-connected devices—smart TVs, streaming boxes like Roku and Apple TV, and gaming consoles—rather than traditional cable or broadcast signals. The Technology ofTelevisionAdvertising in theFuture. The potential for TVadvertising continues to be shaped by new technologies. VR, AR, and 5G will result in a new level of immersion in advertising, going beyond what’s possible today. The television of thefutureis set to revolutionizetheadvertisingindustry in unprecedented ways, catering to changing consumer behaviors and preferences. Televisionadvertising, once synonymous with traditional commercial breaks during scheduled programming... Andre Swanston: ConnectedTVisthefutureoftelevision; but if media companies don’t figure out how to monetise this new media, and advertisers can’t measure it, a market can’t truly be made. The connectedTV space is comprised ofTV manufacturers like LG, Samsung and Vizio; TV device makers like Roku, Apple, Amazon and Google; and streaming services like Netflix, Disney+, Paramount+, and NBCUniversal's Peacock. The Power of AI in TVAdvertising. This is where AI comes in — revolutionizingthe way advertisers reach us on CTV. By analyzing vast amounts of data, AI can identify patterns and trends that would be impossible for humans to detect. He’ll explore howConnectedTV, whether as a net-new channel, or a performance-focused addition to existing strategy, can help advertisers both big and small nimbly adapt to the latest events, trends and environments—all while still delivering on vital KPIs.
