That’s why we partner with EDO to measure the impact of all our NFL campaigns on NBC. The annual EDONFL TV Outcomes Report provides a wide range of insights that will help marketers and broadcasters take every creative into the end zone this season. Nov 1, 2025 · Following the Chiefs’ Super Bowl loss in February, however, advertisers appear to be taking a different approach during the 2025 season; and one that audiences likely see play out during ad... Sep 3, 2025 · The NFL’s return means a lot to TV. We dive into the data behind iSpot’s new report to show just how much impact it has for networks and advertisers. Sep 19, 2025 · In a recent report, the measurement company outlined some takeaways from the 2024 season that the NFL’s many advertisers might consider for game days this season. The report reveals how advertisers can extend momentum into the offseason, capturing NFL fans more efficiently through overlapping programming at a fraction of the cost. In the world of sports marketing, few brands have reached the heights of the NFL. Let's analyze the marketing strategy of the 2024 NFL season. Aug 15, 2024 · EDO’s research found that NFL programming accounted for five of the year’s 15 most impactful TV broadcasts for advertisers — and the NFL delivers nearly 36x more ad engagement than the...
