Unlock the Impact of Ripple Ads on Consumer Behaviour and Business Growth We weren’t able to create a summary for you. Refresh your page to try again. What Is the Digital Ripple Effect? The digital ripple effect occurs when a consumer ’s online activity—clicking an ad , searching for a product, or making a purchase—triggers intent signals across the advertising ecosystem. What Is the Digital Ripple Effect? The digital ripple effect occurs when a consumer ’s online activity—clicking an ad , searching for a product, or making a purchase—triggers intent signals across the advertising ecosystem. Dec 1, 2023 · In this research, we explore a new phenomenon where advertising expenditure is found to oscillate between supply partners of a supply chain network (SCN) in a predictable manner. We refer to this oscillation as the ripple effect of advertising in supply chain networks. Dec 1, 2023 · In this research, we explore a new phenomenon where advertising expenditure is found to oscillate between supply partners of a supply chain network (SCN) in a predictable manner. We refer to this oscillation as the ripple effect of advertising in supply chain networks.
